Asset Allocation Banner Image

Finding a Suitable Mix

The asset allocation that works best for you at any given point in your life will depend largely on your time horizon and your attitude toward risk.

  • Time Horizon – The amount of time before you may need the cash value of your investment can impact the amount of risk you should take.
  • Attitude Toward Risk – Your risk tolerance is the ability and willingness to lose some or all of your original investment in exchange for greater potential for returns.

All investments involve some degree of risk. If you intend to purchase securities - such as stocks, bonds, or mutual funds - it’s important that you understand before you invest.

Please keep in mind that neither diversification nor asset allocation strategies guarantee a profit or protect against loss - they are simply methods used to help manage risk.


Ameritas Logo

Nothing contained herein is a recommendation to buy, sell or exchange any fund or account. We cannot guarantee the suitability or potential value of any investment and we are not responsible for any losses incurred on any investment.

In providing this information, Ameritas and its subsidiaries are not providing investment advice or managing the allocations under your contract. This information does not constitute personalized investment advice or financial planning advice.

Tools used to assess your risk tolerance may not be accurate and could be useless if your circumstances change over time.

This information is provided for general educational purposes and is not intended, and may not serve, as a primary basis for your investment decision.

In approved states, products are issued by Ameritas Life Insurance Corp. and underwritten by affiliate Ameritas Investment Company, LLC. Before investing, carefully consider the investment objectives, risks, charges and expenses, and other important information about any investment. This information can be found in the prospectus. Read the prospectus carefully before investing.

This information is provided by Ameritas®, which is a marketing name for subsidiaries of Ameritas Mutual Holding Company, including, but not limited to: Ameritas Life Insurance Corp., 5900 O Street, Lincoln, Nebraska 68510 and Ameritas Life Insurance Corp. of New York, (licensed in New York) 1350 Broadway, Suite 2201, New York, New York 10018. Each company is solely responsible for its own financial condition and contractual obligations. For more information about Ameritas®, visit

Ameritas® and the bison design are registered service marks of Ameritas Life Insurance Corp. Fulfilling life® is a registered service mark of affiliate Ameritas Holding Company.

© 2021 Ameritas Mutual Holding Company