Even if you’re new to investing, you may already know some of the most fundamental principles of sound investing. You’re probably familiar with the saying ‘don’t put all your eggs in one basket.’ By diversifying, you can reduce the risk of losing all of your eggs on any given day.

Asset Allocation 101

Asset allocation involves dividing an investment portfolio among different asset classes. Market conditions that cause one asset class to do well often cause another asset class to have average or poor returns. By investing in more than one asset class and category, you’ll reduce risk.

Diversification

The practice of spreading money among different investments to reduce risk is known as diversification. Your portfolio should be diversified at two levels: between asset classes and asset categories. The key is to identify investments in segments of each asset category that may perform differently under different market conditions.

Nothing contained herein is a recommendation to buy, sell or exchange any fund or account. We cannot guarantee the suitability or potential value of any investment and we are not responsible for any losses incurred on any investment.

In providing this information, Ameritas and its subsidiaries are not providing investment advice or managing the allocations under your contract. This information does not constitute personalized investment advice or financial planning advice.

Tools used to assess your risk tolerance may not be accurate and could be useless if your circumstances change over time.

This information is provided for general educational purposes and is not intended, and may not serve, as a primary basis for your investment decision.

In approved states, products are issued by Ameritas Life Insurance Corp. and underwritten by affiliate Ameritas Investment Company, LLC. Before investing, carefully consider the investment objectives, risks, charges and expenses, and other important information about any investment. This information can be found in the prospectus. Read the prospectus carefully before investing.

This information is provided by Ameritas^®, which is a marketing name for subsidiaries of Ameritas Mutual Holding Company. Subsidiaries include Ameritas Life Insurance Corp. in Lincoln, Nebraska and Ameritas Life Insurance Corp. of New York (licensed in New York) in New York, New York. Each company is solely responsible for its own financial condition and contractual obligations. For more information about Ameritas^®, visit ameritas.com.

© 2024 Ameritas Mutual Holding Company